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Instagram for Business.

CPD Approved

This course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.

Course Description

You’ll learn how to set up an account, build and optimise a Business Profile.

The course will cover the kind of content to post and how to enhance effectiveness with photos and videos.

There’s information on how to respond to comments, use direct messaging and re-post user-generated content relevant, to your brand, to keep your audience engaged.

We’ll explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account, using brand identities, content strategies, hashtags and working with influencers.

You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps, Instagram shop and product tagging.

Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively.

Finally, we’ll cover how you can use your findings to develop new and more powerful  Instagram strategies.

Target Audience

This course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how Instagram can be used to promote the company as well as using brand identities, content strategies, hashtags and working with influencers.


Online training is flexible, efficient and cost-effective meaning the candidate can progress through the modules at their own pace and in their own time to fit the training in around their work and personal life.

Learning Outcomes

  • Understand why Instagram is important for business and how to create and optimise a business profile.
  • How to create a brand identity and create content strategy.
  • Learn how to access Instagram Insights and Instagram Audience Analytics.

Further Progression & Related Courses

Other courses that would be useful for candidates taking this course include:

Course Module Number Module Name Pass % Required
Instagram for Business 1 The Basics of Instagram 70%
Instagram for Business 2 Instagram Marketing Strategies 70%
Instagram for Business 3 Instagram Analytics and Insights 70%

Recommended System Requirements:

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)


40 minutes

(Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Multiple User & Bulk Purchase Discounts Available. Please call for details.

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